Philip Kotler’s name is synonumous with marketing. His books have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. His best-selling Marketing management was named by the Financial Times as one of the 50 best business books ever written. Now Kotler on marketing offers his long-awaited, essential guide to marketing for managers and studens alike, freshly written and based on his phenomenally successfull worldwide lectures.

State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.