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Bokkilden Strategic Issues in International Retailing - John A. Dawson - Paperback (9780415343718)
Strategic Issues in International Retailing - John A. Dawson Masao Mukoyama John A. Dawson Pocket
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Utgitt:
Forlag:
Taylor & Francis Ltd
Innb:
Paperback
Språk:
Engelsk
Sider:
232
Format:
23 x 16 cm
ISBN:
9780415343718

Strategic Issues in International Retailing

Concepts and Cases

av

John A. Dawson

(Redaktør) ;

Masao Mukoyama

(Redaktør) ;

John A. Dawson

(Redaktør)
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Vår pris: 426,-
This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

Strategic Issues in International Retailing

This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

1. The Increase in International Activity by Retailers 2. Retail Internationalisation as a Process 3. Building an International Retail Strategy 4. Inditex - Zara: Re-Writing the Rules in Apparel Retailing 5. Carrefour: Being Aware of the Domestic Market! 6. The Boots Group Plc: Rethinking the Formula 7. Royal Ahold: Multi-National, Multi-Channel, Multi-Format Food Provider 8. Tesco: Transferring Marketing Success Factors Internationally 9. The International Transfer of Key Success Factors. Conclusions.

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