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Bokkilden Strategic Marketing Problems - Roger A. Kerin - Innbundet (9780136107064)
Strategic Marketing Problems - Roger A. Kerin Robert A. Peterson Innbundet
Del med andre
Utgitt:
Forlag:
Pearson Education (US)
Innb:
Innbundet
Språk:
Engelsk
Sider:
744
Format:
28 x 22 cm
ISBN:
9780136107064
Utgave:
United States ed of 12th revised ed

Strategic Marketing Problems

Cases and Comments

av ;

Robert A. Peterson

Innbundet Leveringstid: Ikke i salg
Vår pris: 1840,-
"Strategic Marketing Problems: Cases and Comments "balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.
Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy
MARKET Relevant information and case studies for marketing executives and professionals.

Strategic Marketing Problems

Preface ix
Foundations of Strategic Marketing Management
1(32)
Appendix A: A Sample Marketing Plan
17(16)
Financial Aspects of Marketing Management
33(20)
Marketing Decision Making and Case Analysis
53(12)
Opportunity Analysis, Market Segmentation, and Market Targeting
65(74)
Fe'nix del Sur, LLC
77(3)
Roger A. Kerin
Robert A. Peterson
Dr Pepper Snapple Group, Inc.: Energy Beverages
80(13)
Roger A. Kerin
Rayovac Corporation: The Rechargeable Battery Opportunity
93(16)
Joe Falconi
Don Barclay
Jones • Blair Company
109(9)
Roger A. Kerin
First in Show Pet Foods, Inc.
118(10)
Roger A. Kerin
South Delaware Coors, Inc.
128(11)
James E. Nelson
Product and Service Strategy and Brand Management
139(150)
Kraft Foods: The Coffee Pod Launch (A)
155(17)
Aleem Visram
Robin Ritchie
Dr Pepper/7Up, Inc.: Squirt® Brand
172(20)
Roger A. Kerin
Zoecon Corporation: Insect Growth Regulators
192(11)
Roger A. Kerin
Larry Smith
Frito-Lay, Inc.: Sun Chips™ Multigrain Snacks
203(17)
Roger A. Kerin
Kenneth R. Lukaska
Parvaderm Corporation
220(8)
Roger A. Kerin
Perpetual Mercy Hospital
228(11)
Roger A. Kerin
Harrington Collection: Sizing Up the Active-Wear Market
239(12)
Richard S. Tedlow
Heather Beckham
Procter & Gamble, Inc.: Scope
251(12)
Gordon H. G. McDougall
Franklin Ramsoomair
Frito-Lay Company: Cracker Jack
263(26)
Roger A. Kerin
Integrated Marketing Communication Strategy and Management
289(78)
BatesManor Furniture, Inc. (A)
301(12)
Roger A. Kerin
BatesManor Furniture, Inc. (B)
313(3)
Roger A. Kerin
Cadbury Beverages, Inc.: Crush® Brand
316(15)
Roger A. Kerin
Amber Inn & Suites, Inc.
331(13)
Roger A. Kerin
Drypers Corporation: National Television Advertising Campaign
344(9)
Roger A. Kerin
Kayem Foods, Inc.: Buzz Marketing Al Fresco Chicken Sausage
353(14)
Robert F. Young
Raymond Kinnunen
Marketing Channel Strategy and Management
367(72)
Hawaiian Punch: Go-to-Market Strategy
379(12)
Roger A. Kerin
Cutco Corporation
391(13)
Robert A. Peterson
Yorktown Technologies
404(10)
William H. Cunningham
John Sibley Butler
Robert A. Peterson
Swisher Mower and Machine Company: Evaluating a Private Brand Distribution Opportunity
414(12)
Roger A. Kerin
Wayne Swisher
Palladium Door, Inc.
426(5)
Roger A. Kerin
Cardon Carpet Mills, Inc.
431(8)
Roger A. Kerin
Pricing Strategy and Management
439(98)
EMI Group, PLC: CD Pricing in the Recorded Music Industry
449(15)
Roger A. Kerin
Southwest Airlines
464(20)
Roger A. Kerin
Superior Supermarkets: Everyday Low Pricing
484(12)
Roger A. Kerin
Burroughs Wellcome Company: Retrovir
496(12)
Roger A. Kerin
Angela Bullard
A.1. Steak Sauce: Lawry's Defense
508(7)
Timothy Calkins
The Springfield Nor'easters: Maximizing Revenues in the Minor Leagues
515(11)
Frank V. Cespedes
Laura Winig
Christopher H. Lovelock
Augustine Medical, Inc.: The Bair Hugger® Patient Warming System
526(11)
Roger A. Kerin
Michael Gilbertson
William Rudelius
Marketing Strategy Reformulation: The Control Process
537(64)
Nundies®
547(15)
Roger A. Kerin
Pharmacia & Upjohn, Inc.: Rogaine Hair Regrowth Treatment
562(17)
Roger A. Kerin
McNeil Museum of Art
579(10)
Roger A. Kerin
Goodyear Tire and Rubber Company
589(12)
Roger A. Kerin
Global Marketing Strategy
601(68)
Baxton Technology
610(9)
Gordon H. G. McDougall
Mercan Systems, Inc.
619(15)
James E. Nelson
Chevrolet Europe
634(17)
Roger A. Kerin
Raj Sethuraman
Qingdao Haier Ltd.: Considering the Maytag Acquisition
651(18)
Roger A. Kerin
APPENDIX Preparing a Written Case Analysis
669(16)
Republic National Bank of Dallas: NOW Accounts
669(10)
Student Analysis: Republic National Bank of Dallas: NOW Accounts
679(6)
Glossary of Selected Marketing Terms and Concepts 685(6)
Subject Index 691(8)
Company and Brand Index 699
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