"Drawing on the principles of some of the most successful investors of the last century, this book is both a valuable guide
to the ideas of these gurus and a fascinating elucidation of the author's own investment philosophy of 'valuegrowth'." Romesh
Vaitilingam, author of The Financial Times Guide to Using the Financial Pages "Glen Arnold explores and endorses all the investment
concepts that I try to promote every week in the Investors Chronicle and his portraits of the great investors are right on
the mark. Despite being a professor of finance, he is eminently readable." Alistair Blair, No Free Lunch column, Investors
Chronicle "Market commentators and investment managers who glibly refer to growth' and value' styles as contrasting approaches
to investment are displaying their ignorance, not their sophistication." Warren Buffett, 2001 Valuegrowth Investing answers
the key question for investors: "What are the crucial elements leading to the successful analysis of shares?" To be a successful
investor you have to be a good evaluator of businesses.
There are too many so-called investors who occupy their time analysing the stock market, identifying trends and forecasting.Valuegrowth
investors understand the companies in which they buy stocks as living businesses. This book draws on the rigorous investment
techniques developed by the great investors of the last 100 years, such as Peter Lynch, Benjamin Graham and Warren Buffett.
These ideas are combined with modern finance frameworks and with recent developments in the field of business strategy analysis,
to create a new way of valuing shares. All investors are searching for the Holy Grail of a set of sound and profitable investment
principles to guide them in share selections. Valuegrowth Investing shows that the Grail has been found.Valuegrowth Investing:
*draws on investment principles discovered by world-renowned investors such as Peter Lynch and Warren Buffett *combines these
principles with insights provided by recent developments in the field of business strategy to provide a coherent investment
philosophy for tomorrow's investment strategies *describes what the ordinary investor should focus on and then offers evaluation
techniques to identify underpriced shares *provides tools for analysing key investment factors *shows that successful investing
does not require great intellect, it requires great principles.