If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a
Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case
studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign
in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements
and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.