Fully updated with new information, including the latest changes to YouTube!If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide.Shows you how to successfully develop, implement, and measure a successful video marketing strategyWritten in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasksThoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and moreCovers optimization strategies, distribution techniques, community promotion tactics, and moreExplores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customizationShows you how to optimize video for YouTube and search engine visibilityGive your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.