Markedsføringsledelse - Fred Selnes

Markedsføringsledelse : med digitale verktøy Fred Selnes

Paperback | Gyldendal akademisk | 2014
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Ny og pensumrelevant bok om markedsføringsledelse. Denne boken presenterer grunnprinsippene i faget markedsføringsledelse med vekt på utvikling av markedsplanen. Den gir en grundig beskri

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Markedskommunikasjon - Lars E. OlsenNy

Markedskommunikasjon Lars E. Olsen

Paperback | Fagbokforl. | 2017
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Markedskommunikasjon er i en lang rekke internasjonale fagbøker den første norske siden Helgesen utkom med sin siste utgave i 2004. Markedskommunikasjon ...

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599,-
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Markedsføringsloven - Tore Lunde

Markedsføringsloven : med kommentarer Tore Lunde

Innbundet | Gyldendal juridisk | 2015
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Markedsføringsloven med kommentarer foreligger nå i andre utgave, og gir en oppdatert og betydelig utvidet framstilling av reglene om markedsføring i lys ...

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683,-
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The Customer is Not Always Right? Marketing Orientations in a Dynamic Business World - Colin L. Campbell

The Customer is Not Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress Colin L. Campbell

Innbundet | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | Springer International Publishing AG | 2017
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This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? ...

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2329,-
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Luxury Brands in China and India - Glyn AtwalNy

Luxury Brands in China and India Glyn Atwal

Innbundet | Palgrave Macmillan | 2017
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This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and ...

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1798,-
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Legends in Marketing: Paul E. Green - Jagdish N. Sheth

Legends in Marketing: Paul E. Green Jagdish N. Sheth

Audiovisuell/Multimedia | Legends in Marketing | SAGE Publications India Pvt Ltd | 2017
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The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces ...

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Marketing -

Marketing

Løsblad | Irwin Marketing | McGraw-Hill Education - Europe | 2017
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Grewal/Levy's Marketing shows today's social, mobile and digital student population how marketing adds value and how firms rely on value for establishing ...

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2719,-
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Principles of Marketing - Dr. Philip T. KotlerUtsolgt

Principles of Marketing Dr. Philip T. Kotler

Innbundet | Pearson Education (US) | 2017
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For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value through customer connections and engagement ...

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1950,-
Companions to the History of Architecture - Harry Francis Mallgrave

Companions to the History of Architecture Harry Francis Mallgrave

Innbundet | John Wiley and Sons Ltd | 2017
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Unprecedented in its in-depth coverage, and with over 500 illustrations, photographs, and architectural drawings the multi-volume Companion to the History ...

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6173,-
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Creating Marketing Magic and Innovative Future Marketing Trends - Maximilian Stieler

Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference Maximilian Stieler

Innbundet | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | Springer International Publishing AG | 2017
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This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating ...

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3360,-
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Marketing at the Confluence Between Entertainment and Analytics - Patricia Rossi

Marketing at the Confluence Between Entertainment and Analytics : Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress Patricia Rossi

Innbundet | Developments in Marketing Science: Proceedings of the Academy of Marketing Science | Springer International Publishing AG | 2017
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This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current ...

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2329,-
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Strategic Planning for Public Relations - Ronald D. SmithUtsolgt

Strategic Planning for Public Relations Ronald D. Smith

Innbundet | Taylor & Francis Ltd | 2017
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Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop ...

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1563,-
Hispanic Marketing - Felipe KorzennyNy

Hispanic Marketing : The Power of the New Latino Consumer Felipe Korzenny

Innbundet | Taylor & Francis Ltd | 2017
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Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, ...

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1954,-
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Contemporary Logistics - Paul R. MurphyNy

Contemporary Logistics Paul R. Murphy

Innbundet | Pearson Education (US) | 2017
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For undergraduate and graduate courses in Logistics. A dynamic foundation to the global study of contemporary logistics A market-'leading text, Contemporary ...

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2281,-
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Selling Today - Gerald L. Manning

Selling Today : Partnering to Create Value Gerald L. Manning

Innbundet | Pearson Education (US) | 2017
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For courses in Sales and Personal Selling. Utilize cutting-edge personal selling techniques to navigate the information revolution era Selling Today: Partnering ...

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2125,-
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Jainism and Ethical Finance - Atul K. ShahUtsolgtNy

Jainism and Ethical Finance : A Timeless Business Model Atul K. Shah

Innbundet | Taylor & Francis Ltd | 2017
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The financial crisis of 2008 has led to a re-evaluation of the role of financial institutions and their relationship with the wider economy and society. ...

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1375,-
Sustainability in Fashion - Claudia Henninger

Sustainability in Fashion : A Cradle to Upcycle Approach Claudia Henninger

Innbundet | Springer International Publishing AG | 2017
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This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability ...

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1344,-
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Brand Fans - Aaron C. T. Smith

Brand Fans : Lessons from the World's Greatest Sporting Brands Aaron C. T. Smith

Innbundet | Springer International Publishing AG | 2017
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Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, ...

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Retail Management - Barry R. Berman

Retail Management : A Strategic Approach Barry R. Berman

Innbundet | Pearson Education (US) | 2017
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For courses in Retail Management. A contemporary text that helps readers thrive in today's retailing industry Retail Management: A Strategic Approach is ...

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Transnational Organizations and Cross-Cultural Workplaces - Yukimi Shimoda

Transnational Organizations and Cross-Cultural Workplaces Yukimi Shimoda

Innbundet | Palgrave Macmillan | 2017
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This work explores everyday face-to-face interactions between expatriate and host national employees in cross-cultural offices of transnational organizations ...

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1688,-
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Tourism Marketing - Nilanjan Ray

Tourism Marketing : A Strategic Approach Nilanjan Ray

Innbundet | Apple Academic Press Inc. | 2017
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Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are ...

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1485,-
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Digital Advertising - Shelly RodgersUtsolgt

Digital Advertising : Theory and Research Shelly Rodgers

Innbundet | Taylor & Francis Ltd | 2017
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Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, ...

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1375,-
Digital Marketplaces Unleashed - Claudia Linnhoff-PopienNy

Digital Marketplaces Unleashed Claudia Linnhoff-Popien

Innbundet | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG | 2017
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This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, ...

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1164,-
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Marketing - Michael G. Solomon

Marketing : Real People, Real Choices Michael G. Solomon

Paperback | Pearson Education (US) | 2017
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For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing ...

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1609,-
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