"Norman... makes a strong case for the needlessness of badlyconceived and badly designed everyday objects... [T]his book mayherald
the beginning of a change in user habits and expectations, achange that manufacturers would be obliged to respond to. Buttonpushers
of the world, unite." Los Angeles TimesBusiness Week has named Don Norman as one of the world's most influential designers.
He has been both a professor and an executive: he was Vice President of Advanced Technology at Apple; his company, the Nielsen
Norman Group, helps companies produce human-centered products and services; he has been on the faculty at Harvard, the University
of California, San Diego, Northwestern University, and KAIST, in South Korea. He is the author of many books, including The
Design of Everyday Things, The Invisible Computer (MIT Press, 1998), Emotional Design, and The Design of Future Things.