Cognitive Choice Modeling
Zheng Joyce Wang ; Jerome R. Busemeyer
Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic
cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Les mer
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Legg i
Vår pris:
770,-
(Innbundet)
Fri frakt!
Leveringstid: Sendes innen 7 virkedager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.
Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic
cognitive mechanisms underlying decision processes are fundamental to all fields of human activity. Yet cognitive processes
and choice processes are often studied separately, whether by decision theorists, consumer researchers, or social scientists.
In Cognitive Choice Modeling, Zheng Joyce Wang and Jerome R. Busemeyer introduce a new cognitive modeling approach to the
study of human choice behavior. Integrating recent research findings from both cognitive science and choice behavior, they
lay the groundwork for the emerging interdisciplinary field of cognitive choice modeling.
The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision
process and choice behavior.Zheng Joyce Wang is Professor in the School of Communication at the Ohio State University, where
she directs the Communication and Psychophysiology Lab. Jerome R. Busemeyer is Distinguished Professor of Psychological and
Brain Sciences at Indiana University Bloomington.