Principles of Behavioral Economics
«'Behavioral economics has a rich history and thanks to the book by Peter Earl it has the potential for an even richer future. Whereas Old Behavioral Economics (OBE) shared a dissatisfaction with mainstream economics, New Behavioral Economics (NBE) sought to position itself squarely within the mainstream. This book creatively blends these approaches with a strong evolutionary emphasis. As a result, it lays the foundation for a broad range of research opportunities. Earl deserves great appreciation for this.' Esther-Mirjam Sent, Radboud University»
This book is unique among modern contributions to behavioral economics in presenting a grand synthesis between the kind of behavioral economics popularized by Richard Thaler, earlier approaches such as those of the 1978 Nobel Laureate Herbert Simon, evolutionary psychology, and evolutionary economics from Veblen and Marshall through to neo-Schumpeterian thinking. Les mer
Detaljer
- Forlag
- Cambridge University Press
- Innbinding
- Innbundet
- Språk
- Engelsk
- ISBN
- 9781316515099
- Utgivelsesår
- 2022
- Format
- 25 x 18 cm
Anmeldelser
«'Behavioral economics has a rich history and thanks to the book by Peter Earl it has the potential for an even richer future. Whereas Old Behavioral Economics (OBE) shared a dissatisfaction with mainstream economics, New Behavioral Economics (NBE) sought to position itself squarely within the mainstream. This book creatively blends these approaches with a strong evolutionary emphasis. As a result, it lays the foundation for a broad range of research opportunities. Earl deserves great appreciation for this.' Esther-Mirjam Sent, Radboud University»
«'Peter Earl has produced a magnificent volume. In it he overcomes a number of challenges. He offers a new visionary overview of the field of behavioural economics. He carefully and lucidly negotiates the different approaches in this area, offering some important and original critical insights. The readable and fluid style extends its appeal to a wider audience, including to scholars, young and old, in economics, business and management. This is a landmark contribution to behavioural economics and related fields.' Geoff Hodgson, Loughborough University»