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Ignition

Superior Communication Strategies for Creating Stronger Connections

«

Moseley is no stranger to the discreet charms of the press corps.

-- The Washington Post

If I’m ever busted for something I never did, I want Matt Moseley’s number sewn into my underwear.

-- Sam Kashner, Author, Contributing Editor, Vanity Fair

Matthew L. Moseley's Ignition is a smart and witty manifesto that skillfully illuminates the art of winning over public sentiment. Every page crackles with hard-earned wisdom. Highly recommended!

-- Douglas Brinkley, Katherine Tsanoff Brown Chair in Humanities; Professor at Rice University; author of Cronkite.

Ignition is a must-read for anyone who wants to harness the power of communication and understand the strategic process to make words more powerful and persuasive. Moseley not only shares with you how he achieved successes in the communications field but even more importantly the wisdom he learned from the obstacles he experienced. Ignition is an essential field manual for communications strategy!”

-- Rosalind Wiseman, co-founder of Cultures of Dignity: New York Times' bestselling author of Queen Bees & Wannabes (adapted as the movie Mean Girls)

Moseley serves up an insightful, witty, and fast-paced guide to practical tactics and techniques for communicating better to the world around us. Told through a memorable cast of characters, his hard-earned wisdom will speak not only to communications professionals but also to organizational leaders and everyday people looking to make an impact with their words. Take a seat, grab a bowl of gumbo, and dig in!

-- Colleen Scanlan Lyons, Ph.D, Anthropologist, author, professor, University of Colorado, Boulder

Ignition is a fascinating journey with Matthew Moseley as our guide helping us understand the relationship among words, actions, and music and how it all relates to us in ways that we don't just understand, but also FEEL. Like Marshall McLuhan long ago, Mosely opens up doors and takes us to new vistas where we can study how we are influenced by our surroundings and how we, in turn, can influence others. Using his considerable gifts as a storyteller, he has created an enjoyable book that makes you THINK!!! In addition to being a fun read, IGNITION serves as a textbook for studying this world of communication and as a guide to making a better one.

-- David Amram, composer; author, Pull My Daisy

Moseley provides little nuggets of wisdom about how we can better communicate with each other and ultimately be more successful in all endeavors, both personal and professional. Required reading for anyone managing an organization.

-- Suzanne Stoller, Director of People Operations, Google

Matt Moseley is a true communications savant. In his newest book, Moseley pulls back the curtain on all things related to communications strategy — from the philosophical paradigms on which we make decisions to the granular details of execution. Ignition offers a masterful blend of story, cultural and historical examination, as well as the research behind how we communicate as individuals, companies, and societies. This book is a must-have tool for any organizational or community leader who is dedicated to truly influencing their audience.

-- Michael Diettrich-Chastain, Author, Changes: The Busy Professional’s Guide to Reducing Stress, Accomplishing Goals and Mastering Adaptability; Founder and CEO, Arc Integrated

Ignition is the perfect field guide for strategic communications. Stronger connections are what the world needs most right now!

-- Eric Roza, CEO, Crossfit

In a moment where it feels like the world is spinning off its axis, Moseley's energetic and readable romp through the world of high-stakes communications delivers the stabilizing clarity of basic, enduring truths. Yes, we tell ourselves stories in order to live -- but we only believe storytellers we trust. You can trust Moseley to craft compelling, credible narratives because he's genuine and has never lost sight of what really matters. I hope every communications flack finds and learns from this excellent book.

-- Eli Stokols, White House Correspondent, Los Angeles Times

I believe works such as this offer something deeply worthwhile to a society that speeds by one another entirely too fast nowadays. He’s done a superb job with Ignition: Superior Communications Strategies for Creating Stronger Connections and its influence will be felt for some time to come. Its sleek presentation, point of view, and wealth of information are quite a combination.

--Garth Thomas, The Hollywood Digest

»

Ignition is a book of dispatches from the frontlines of communication strategy. Matthew L. Moseley draws on his eclectic life experiences to investigate the link between success and effective communication. Les mer

418,-
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Ignition is a book of dispatches from the frontlines of communication strategy. Matthew L. Moseley draws on his eclectic life experiences to investigate the link between success and effective communication. Whether he's choreographing a fine dining experience at the top restaurant in America, using rock stars to register voters, helping a national chain save its reputation after a gaffe goes viral, or serving as media liaison at the epic ash-blast send-off for author Hunter S. Thompson, Moseley identifies the principles that guide communication strategies toward their goals.


In extensive interviews with a wide variety of experts, including authors, fighter pilots, business leaders, politicians, and astrophysicists, Moseley tests these principles, teases out new, provocative ideas, and anticipates how forming stronger connections will help us address today's greatest challenges. Though it tackles serious subjects, offers an illuminating perspective on the evolution of human discourse, and shares important insights on interpersonal relations, Ignition is also a good, fun read. A broad range of colorful anecdotes gives this book of philosophical wisdom and practical advice the zest of a juicy memoir.


Detaljer

Forlag
CRC Press
Innbinding
Paperback
Språk
Engelsk
Sider
200
ISBN
9780367559427
Utgivelsesår
2021
Format
23 x 15 cm

Anmeldelser

«

Moseley is no stranger to the discreet charms of the press corps.

-- The Washington Post

If I’m ever busted for something I never did, I want Matt Moseley’s number sewn into my underwear.

-- Sam Kashner, Author, Contributing Editor, Vanity Fair

Matthew L. Moseley's Ignition is a smart and witty manifesto that skillfully illuminates the art of winning over public sentiment. Every page crackles with hard-earned wisdom. Highly recommended!

-- Douglas Brinkley, Katherine Tsanoff Brown Chair in Humanities; Professor at Rice University; author of Cronkite.

Ignition is a must-read for anyone who wants to harness the power of communication and understand the strategic process to make words more powerful and persuasive. Moseley not only shares with you how he achieved successes in the communications field but even more importantly the wisdom he learned from the obstacles he experienced. Ignition is an essential field manual for communications strategy!”

-- Rosalind Wiseman, co-founder of Cultures of Dignity: New York Times' bestselling author of Queen Bees & Wannabes (adapted as the movie Mean Girls)

Moseley serves up an insightful, witty, and fast-paced guide to practical tactics and techniques for communicating better to the world around us. Told through a memorable cast of characters, his hard-earned wisdom will speak not only to communications professionals but also to organizational leaders and everyday people looking to make an impact with their words. Take a seat, grab a bowl of gumbo, and dig in!

-- Colleen Scanlan Lyons, Ph.D, Anthropologist, author, professor, University of Colorado, Boulder

Ignition is a fascinating journey with Matthew Moseley as our guide helping us understand the relationship among words, actions, and music and how it all relates to us in ways that we don't just understand, but also FEEL. Like Marshall McLuhan long ago, Mosely opens up doors and takes us to new vistas where we can study how we are influenced by our surroundings and how we, in turn, can influence others. Using his considerable gifts as a storyteller, he has created an enjoyable book that makes you THINK!!! In addition to being a fun read, IGNITION serves as a textbook for studying this world of communication and as a guide to making a better one.

-- David Amram, composer; author, Pull My Daisy

Moseley provides little nuggets of wisdom about how we can better communicate with each other and ultimately be more successful in all endeavors, both personal and professional. Required reading for anyone managing an organization.

-- Suzanne Stoller, Director of People Operations, Google

Matt Moseley is a true communications savant. In his newest book, Moseley pulls back the curtain on all things related to communications strategy — from the philosophical paradigms on which we make decisions to the granular details of execution. Ignition offers a masterful blend of story, cultural and historical examination, as well as the research behind how we communicate as individuals, companies, and societies. This book is a must-have tool for any organizational or community leader who is dedicated to truly influencing their audience.

-- Michael Diettrich-Chastain, Author, Changes: The Busy Professional’s Guide to Reducing Stress, Accomplishing Goals and Mastering Adaptability; Founder and CEO, Arc Integrated

Ignition is the perfect field guide for strategic communications. Stronger connections are what the world needs most right now!

-- Eric Roza, CEO, Crossfit

In a moment where it feels like the world is spinning off its axis, Moseley's energetic and readable romp through the world of high-stakes communications delivers the stabilizing clarity of basic, enduring truths. Yes, we tell ourselves stories in order to live -- but we only believe storytellers we trust. You can trust Moseley to craft compelling, credible narratives because he's genuine and has never lost sight of what really matters. I hope every communications flack finds and learns from this excellent book.

-- Eli Stokols, White House Correspondent, Los Angeles Times

I believe works such as this offer something deeply worthwhile to a society that speeds by one another entirely too fast nowadays. He’s done a superb job with Ignition: Superior Communications Strategies for Creating Stronger Connections and its influence will be felt for some time to come. Its sleek presentation, point of view, and wealth of information are quite a combination.

--Garth Thomas, The Hollywood Digest

»

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