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The shift to omni-channel represents one of the most profound transformations in distribution and to supply chain as a whole. Getting it right will make the difference between winners and losers in the next few years. A must read to navigate these changing waters.

• Ron Kubera, Senior Vice President and General Manager, E2open

The growth in online retailing represents a revolutionary change that is affecting companies of all kinds. And, the development of omni-channel distribution is a key part of this revolution. Myerson’s book provides a thorough coverage of what may be one of the most important business developments to hit the business landscape since the Internet.

• Robert J. Trent, Ph.D., Author of Supply Chain Financial Management

Paul Myerson neatly breaks down the omni-channel retail supply chain strategy with practical, step-by-step, guidance for companies to consistently satisfy consumer demand and enhance profit margins while navigating frequent regional market hiccups as well as weathering the occasional global disruption, like what we are facing now with the COVID-19 pandemic.

• William J. Bajor, Ph.D., Director, Graduate and Extended Studies, East Stroudsburg University

Myerson’s text is a fascinating exploration of omni-channel supply chains that starts with their history and goes on to discuss best omni-channel retail strategies and the future of the omni-channel approach. Reading this book will be time well spent for both marketing and supply chain management students as well as industry practitioners.

• Dr. Mikhail M. Sher, Assistant Professor, Department of Management and Leadership, Leon Hess Business School, Monmouth University

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