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Toyota’s Global Marketing Strategy

Innovation through Breakthrough Thinking and Kaizen

«

The significance of the book is the fact that it is written by the pioneer of Toyota Global Marketing Strategy and the eminent scholar of Toyota Thinking Habits. Both reviewed the history of Toyota’s growth and they could find that nobody has not written Toyota’s marketing which is quite unique, although many people talked about the lean production and Kaizen. This book shows why Toyota is strong in not only engineering and production, but also global marketing too.

-Satoshi Nakagawa, ex-CEO, Toyota Technical Center, USA

I am teaching Breakthrough Marketing at my University. My students are enjoying the unique lecture and practice of Breakthrough Marketing. I learned Toyota’s Global Marketing came from the concept of Breakthrough Thinking of this book. Toyota is famous of Toyota Production System and has been written often. However, Toyota’s global marketing strategy has been never hard in the world. This book can be used as a good case study of the marketing process from small venture company to the global enterprise.

-Prof. Dr. Motohiro Fujita, Graduate School, Nagoya Institute of Technology

»

464,-
Tilgjengelig umiddelbart etter kjøp

Detaljer

Forlag
Routledge
Språk
Engelsk
ISBN
9781351671552
Utgivelsesår
2017

Anmeldelser

«

The significance of the book is the fact that it is written by the pioneer of Toyota Global Marketing Strategy and the eminent scholar of Toyota Thinking Habits. Both reviewed the history of Toyota’s growth and they could find that nobody has not written Toyota’s marketing which is quite unique, although many people talked about the lean production and Kaizen. This book shows why Toyota is strong in not only engineering and production, but also global marketing too.

-Satoshi Nakagawa, ex-CEO, Toyota Technical Center, USA

I am teaching Breakthrough Marketing at my University. My students are enjoying the unique lecture and practice of Breakthrough Marketing. I learned Toyota’s Global Marketing came from the concept of Breakthrough Thinking of this book. Toyota is famous of Toyota Production System and has been written often. However, Toyota’s global marketing strategy has been never hard in the world. This book can be used as a good case study of the marketing process from small venture company to the global enterprise.

-Prof. Dr. Motohiro Fujita, Graduate School, Nagoya Institute of Technology

»

«

The significance of the book is the fact that it is written by the pioneer of Toyota Global Marketing Strategy and the eminent scholar of Toyota Thinking Habits. Both reviewed the history of Toyota’s growth and they could find that nobody has not written Toyota’s marketing which is quite unique, although many people talked about the lean production and Kaizen. This book shows why Toyota is strong in not only engineering and production, but also global marketing too.

-Satoshi Nakagawa, ex-CEO, Toyota Technical Center, USA

I am teaching Breakthrough Marketing at my University. My students are enjoying the unique lecture and practice of Breakthrough Marketing. I learned Toyota’s Global Marketing came from the concept of Breakthrough Thinking of this book. Toyota is famous of Toyota Production System and has been written often. However, Toyota’s global marketing strategy has been never hard in the world. This book can be used as a good case study of the marketing process from small venture company to the global enterprise.

-Prof. Dr. Motohiro Fujita, Graduate School, Nagoya Institute of Technology

»

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