"The success of any company is directly predicated on its employees; their dedication, passion, and commitment. Through Drs. Flamholtz's and Randle's work with my organization, we learned how corporate culture can contribute to enhancing our employees' productivity and accelerating our company's growth."—Fuad El-Hibri, Chairman and CEO, Emergent BioSolutions Inc.

"I have applied the authors' corporate culture model to help numerous industry leaders in China. It's simple, applicable, and has transformed the way that CEOs view the science of corporate culture. Most importantly, it's the only corporate cultural model that I have found to boost profits!"—Wendy Wu, CEO, New Leaders Group

"This book is a scholarly and original milestone in the literature on cultural management in corporations - a 'hot topic' at a time when firms seek new ways to survive and grow. Authors Flamholtz and Randle mine a rich vein of numerous corporate case studies of both success and failure and provide a step-by-step approach to implementing their practical advice and assistance to corporate professionals. It will also rank high in academic appreciation and student course-work."—Paul Stonham, Professor, ESCP Europe

"Eric Flamholtz and Yvonne Randle provide a new understanding of the need to not just assess corporate culture, but to actively manage culture toward the end of improved performance. In doing so, they create an innovative, uniquely comprehensive framework to guide business leaders."—Jeff Cornwall, President, USASBE, and Director, Center for Entrepreneurship and the Jack C. Massey Chair of Entrepreneurship, Belmont University

"I would highly recommend Corporate Culture: The Ultimate Strategic Assetas a valuable tool for all managers and teams. This book will help one overcome challenges and grow as a leader. The real-world examples provide insight on how to manage corporate culture and create a sustainable competitive advantage that drives results."—Eric Schiffer, CEO of 99 Only Stores (a NYSE company)