«Reed Hastings learned early what it takes to build an enduring great company. Here in No Rules Rules, he and Erin Meyer teach the culture that propelled Netflix into one of the most distinctive and impactful companies on the planet. Packed with vivid specifics, they illustrate how Hastings melded a spicy concoction into a framework of freedom and responsibility. Well-written and fast-paced, timeless and timely, inspired and practical, smart and wise - read it and learn the Netflix secret sauce from the master himself!»

Jim Collins, author of Good to Great, co-author of Built to Last and Beyond Entrepreneurship

«Aspiring tech moguls should flock to Hastings and Meyer’s energetic and fascinating account.»

Publishers Weekly

«I had the privilege of learning from Reed personally and studying the Netflix culture. The insights in this book are invaluable to anyone trying to create and sustain organisational culture»

Satya Nadella, CEO of Microsoft

«As the information age shrinks product cycles and compresses time frames, the most important business question of our era is “how do we keep innovating?” In this breakthrough book, Reed Hastings and Erin Meyer provide the answer. They lay out a proven, systematic methodology for building, maintaining and enhancing a highly innovative global culture. It is an amazing piece of work. Bravo!»

Ben Horowitz, author of The Hard Thing About Hard Things

«Highly recommended for leaders eager to build innovative, fast, and flexible teams.»

Library Journal