Corporate Patronage of Art and Architecture in the United States, Late 19th Century to the Present

Monica E. Jovanovich (Redaktør) ; Dr. Melissa Renn (Redaktør)

An interdisciplinary collection of diverse case studies, this book rethinks corporate patronage in the United States and demonstrates the central role played by corporations in shaping American culture since the late nineteenth-century. Les mer
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Legg i
Vår pris: 337,-

(Paperback) Fri frakt!
Leveringstid: Sendes innen 7 virkedager

Om boka

An interdisciplinary collection of diverse case studies, this book rethinks corporate patronage in the United States and demonstrates the central role played by corporations in shaping American culture since the late nineteenth-century.

Fakta

Innholdsfortegnelse

List of Illustrations
Acknowledgments

Introduction

Beyond the Commercial: Corporate Patronage Reconsidered
Monica E. Jovanovich and Melissa Renn

Part I: Rethinking Corporate Patronage

Chapter 1: Corporate Patronage at the Crossroads: Situating Diego Rivera's 'Rockefeller Mural' Then and Now
Mary K. Coffey

Chapter 2: Maxfield Parrish's Creative Machinery for Transportation
Jennifer A. Greenhill

Chapter 3: Connections and Conflicts: Margaret Bourke-White's Corporate, Commercial, and Documentary Photography
Mark Durden

Chapter 4: Incorporated Philanthropy: The General Education Board, Abraham Flexner, and the Architecture of American Medical Schools in the Early Twentieth Century
Katherine L. Carroll

Part II: From Tastemaking to Marketing: Corporate Patronage Networks

Chapter 5: The Corporate Person as Art Collector: Andrew Mellon's Capital and the Origins of the National Gallery of Art
Seth Feman

Chapter 6: 'To live is to look and move forward': Lord and Taylor's 1928 Exposition of Modern Art and Design
Elizabeth McGoey

Chapter 7: Merchants, Manufacturers, and Museums: The Patronage Networks of Modern Design in the United States, 1930s-1950s
Margaret Maile Petty

Chapter 8: Marketing Hawaii: Eugene F. Savage and the Matson Murals (1938-1940)
Elizabeth B. Heuer

Part III: Corporate Commissions as Branding and Public Relations

Chapter 9: Civic Space and an Iconic Brand: Paradoxes of Corporate Patronage in the Carnegie Library Phenomenon
Douglas Klahr

Chapter 10: Banking with Family in Postwar California: Howard Ahmanson, the Millard Sheets Studio, and the Home Savings and Loan Commissions, 1953-1991
Adam Arenson

Chapter 11: Rusting Giant: U.S. Steel and the Promotional Material of Sculpture
Alex J. Taylor

Chapter 12: From Bank Lobbies to Sportswear: Julie Mehretu, Kehinde Wiley, and the Shift in Corporate Patronage in the Twenty-First Century
Daniel Haxall

Bibliography
List of Contributors

Om forfatteren

Monica E. Jovanovich is Assistant Professor of Art History, Golden West College, USA.

Melissa Renn is Collections Manager, HBS Art and Artifacts Collection, Harvard Business School, USA.