This text reports on patterns of consumption of non-branded alcohol in seven countries: Brazil, India, Mexico, Russia, Tanzania,
Zambia and Zimbabwe. Using local consultants, investigators interviewed families in each country, in both rural and urban
areas, on the subject of their drinking habits over a thirty-day period giving specific attention to their religious, educational
and socio-economic status. Experts in the fields of toxicology, economics, and anthropology as well as representatives of
the beverage industry give commentary on the common themes emerging from the collected data.