*Lead title marketing and publicity campaign*
Consumer and Trade key reviewer printed ARC and DRC mailing
NetGalley, CataList, and no-request necessary Edelweiss DRC distribution
Bookseller outreach, including promotion at Winter Institute, Children's Institute, EBMA, BEA; "Club Wild Outside" original artwork membership cards and badges for customers; finished book mailing; promotion through Annick e-newsletters; Trade and regional association advertising
Librarian and teacher outreach, including promotion at ALA MW, OLA, TLA, SLJ Middle Grade Magic; activity sheets and programming ideas; contesting and more in Annick teacher-librarian newsletter; Library advertising; activity sheets and programming ideas
National print and online publicity campaign with Cdn and US-based freelance publicists targeting parent, outdoors, generalist, and homeschooler media (interviews, excerpts, reviews, roundups in magazines, radio, TV); bookstagrammers, bloggers, YouTubers
Consumer outreach with "Club Wild Outside" social media campaign and virtual programming including "Hey There Kids" YouTuber-style author video for kids; book trailer; book launch events; activity sheets
Presales consumer giveaway contesting, 1/25 - 1/31
Preorder campaign supported by consumer advertising, Feb 1 - Feb 7
Cross-promotion via author's highly engaged social accounts (YT: 250K subs; FB: 200K subs; IG: 67K followers; TW: 95K followers)
Cross-promotion with PBS stations airing Wild Harvest and Surviving Disasters mini series (air date: March 2021)
Pitch for cross-promotion with prominent national outdoors organizations (Scouts, Girl Guides, WWF, more)
Presentation at international rights conferences including Frankfurt, Bologna, Guadalajara, and more