How Behavior Spreads
The Science of Complex Contagions
"Winner of the Harrison White Book Award, Mathematical Sociology Section of the American Sociological Association"
A new, counterintuitive theory for how social networks influence the spread of behavior
New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue.
Les mer
367,-
Paperback
Usikker levering*
*Vi bestiller varen fra forlag i utlandet.
Dersom varen finnes, sender vi den så snart vi får den til lager
A new, counterintuitive theory for how social networks influence the spread of behavior
New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior-in voting, health, technology, and finance-occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.
New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovations? How Behavior Spreads presents over a decade of original research examining how changes in societal behavior-in voting, health, technology, and finance-occur and the ways social networks can be used to influence how they propagate. Damon Centola's startling findings show that the same conditions that accelerate the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.
Detaljer
- Forlag
- Princeton University Press
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 312
- ISBN
- 9780691202426
- Utgivelsesår
- 2020
- Format
- 24 x 16 cm
Anmeldelser
"Winner of the Harrison White Book Award, Mathematical Sociology Section of the American Sociological Association"