The Poetic Species
A Conversation with Edward O. Wilson and Robert Hass
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He has been awarded the MacArthur "Genius" Fellowship, the National Book Critics Circle Award (twice), the Pulitzer Prize, and the National Book Award. He is a professor of English at University of California-Berkeley.
Significant galley printing for both media and booksellers. ARCs distributed at MLA and the ALA Midwinter conference.
National print and online campaigns targeting nature, science, poetry, and education outlets
Promotional support from Poets House and special promotion during National Poetry Month (April 2014)
Academic marketing plans include Consortium subject catalog and Required Reading newsletter advertising, FYE outreach, and promotion at academic conferences
Simultaneous eBook publication and promotion
Possible promotion through the Scientific American and BOMC2 book clubs
Giveaways through Goodreads and Library Thing
Promotion through BLP's social media networks and website: www.blpress.org
Marketing and publicity efforts supported by Molly Mikolowski of A Literary Light