Planning and Promoting Events in Health Sciences Libraries

Success Stories and Best Practices

Shalu Gillum (Redaktør) ; Natasha Williams (Redaktør)

Library programming can increase patron awareness of and engagement with library resources and services. However, creative programming and promotion is what really draws people in, especially as libraries evolve and become more virtual. Les mer
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Paperback
Legg i
Paperback
Legg i
Vår pris: 844,-

(Paperback) Fri frakt!
Leveringstid: Usikker levering*
*Vi bestiller varen fra forlag i utlandet. Dersom varen finnes, sender vi den så snart vi får den til lager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.

Om boka

Library programming can increase patron awareness of and engagement with library resources and services. However, creative programming and promotion is what really draws people in, especially as libraries evolve and become more virtual. How can librarians reach their unique user groups when those users never have to step foot in the library?

Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices presents a simple blueprint for planning and promoting library events and programs written with medical librarians in mind. Whether you work in an academic or hospital setting, this book is full of useful suggestions and tips for taking the stress and confusion out of the library programming and event planning process. Drawing upon the wisdom and experience of health sciences librarians from across the country, this book will:



Walk readers through the stages of library programming and promotion
Act as a how-to for health sciences librarians looking to create successful outreach events
Highlight how other health sciences libraries just like yours have successfully created programs for their users, even those with little to no programming budget
Encourage readers to think creatively about their own programming and events

Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices will show you that you don't need a degree in marketing in order to create successful outreach events. Health sciences librarians can take what they already know about their patrons and their own libraries and apply that knowledge to every planning process with the help of the practical strategies found in this guide.

Fakta

Innholdsfortegnelse

Preface

Acknowledgments

Part I

Chapter 1: Introduction

Shalu Gillum, Natasha Williams

Chapter 2: The Life Cycle of Planning and Promoting Library Events

Shalu Gillum, Natasha Williams

Chapter 3: Budgeting for Library Programming

Shannon Jones

Chapter 4: Brainstorming Ideas for Library Events

Tamara M. Nelson

Chapter 5: A Purposeful Approach to Library Events Promotion

Erinn E. Aspinall

Chapter 6: Assessment of Library Programming

Shalu Gillum, Natasha Williams

Part II

Chapter 7: Case Study: Using Contests on Social Media to Grow Your Audience and Increase Engagement

Kelsa Bartley

Chapter 8: Case Study: Women of Color in Medicine: A Panel Discussion

Jessica A. Koos, Mona Ramonetti

Chapter 9: Case Study: Orlando Health UpSkill: A Case Study of a Hospital Library Integrated Workforce Initiative

Aidybert Weeks, Stephanie Harris

Chapter 10: Case Study: Developing a multi-faceted, intentional approach to library promotion through an Effective Communications Committee: A case study

Mary Joan (M.J.) Tooey, Lauren Wheeler

Chapter 11: Case Study: Halloween Themed Library Awareness Program for National Medical Librarians Month

Jaclyn Castek, Angie Novak

Chapter 12: Case Study: Library Fun Labs: A Successful Experiment in Crafting Community

Katherine A. Morley Eramo, Rebecca A. Morin, Amy E. LaVertu, Katherin R. Deford, Tom Quinn and Siamak Samiean

Chapter 13: Case Study: Partnering with Public Libraries in Rural and Underserved Areas of North Carolina: A Case Study in Providing Community Outreach

Terri Ottosen, Nandita S. Mani, Megan Fratta, Michelle Cawley

Chapter 14: Case Study: Easy but Effective Virtual Programming: HSL Podcast Club

Carly Lambert, Shalu Gillum

About the Editors and Contributors

Om forfatteren

Shalu Gillum, JD, MLS, AHIP is head of public services for the Harriet F. Ginsburg Health Sciences Library at the University of Central Florida College of Medicine in Orlando, Florida. Shalu is responsible for managing library public services, including circulation, reference, instruction, programming, and promotion. Over the last ten years she has coauthored numerous publications, presentations, and workshops on library programming.

Natasha Williams is user services librarian at the Harriet F. Ginsburg Health Sciences Library at the University of Central Florida College of Medicine (UCF COM). She is responsible for creating various library promotional and informational materials, works closely with the head of public services to market, promote, and execute library events and services, and assess the needs of the different groups of patrons that utilize the library space. During the ten years she has spent at the UCF COM, she has co-authored articles and copresented on topics related to library programming and events.