This book offers a unique perspective within the luxury automobile industry in which the author, a Ferrari dealer, recounts a lifetime with the iconic car brand. Chapters detail a wide range of experiences, like a nonstop drive in a 308GTB from Chicago to Boston; rides with important figures like Piero Ferrari and Dario Benuzzi; and a visit to the Ferrari, Maserati and Lamborghini factories at Maranello.

This book follows one man's all-encompassing journey with Ferraris. First a fan, then a salesman and a dealer, the author offers numerous insights into the life cycle of a Ferrari, from production to sales.