Carter G. Woodson
History, the Black Press, and Public Relations
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Woodson's publicity tactics, combined with access to the audiences granted by the press, enabled him to drive the black history movement-particularly observance of Negro History Week and fundraising activities. This rarely explored side of Woodson, who was often called the ""Father of Black History,"" reintroduces Woodson's lost image as a leading cultural icon who used his celebrity in multiple roles as an opinion journalist, newsmaker, and publicist of black history.