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This second edition of Retail Design examines the latest developments in the contemporary retail design sector worldwide. It guides the reader step by step through the retail design process, providing strategies that can produce a successful retail space and a design that is appropriate for the brand, product, consumer and retailer. A new chapter exploring consumer behaviour is combined with clear explanations of branding and identity, to provide the starting point for the design concept. The relationship between the interior and its context, site and setting is then examined, alongside in-depth investigations of layout, circulation and pace and other design considerations. Fully updated with new international case studies and expanded coverage on sustainability, interactivity, and innovative design concepts - this new edition of Retail Design offers cutting-edge insights into the practice of contemporary retail design and shows designers how to meet and exceed the expectations of today's clients and consumers.
01 Consumer Behaviour
02 Branding and Identity
03 Retail Sectors and Channels
04 The Retail Environment
05 The Organization of Retail Space
06 Retail Detail
Examining the processes and strategies for designing retail space, this book guides the students through the retail design process, providing strategies that can produce an effective space that will attract the consumer and will be appropriate for the product, brand, customer and retailer.