Shopping Center Management

Shopping centre managers must have finely-tuned administrative,
analytical, marketing, management and people skills. This book addresses the
development and application of these skills. It is both a hands-on reference
for the practising professional shopping centre manager, and a training tool
for those who aspire to that position. Les mer
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Om boka

Shopping centre managers must have finely-tuned administrative,
analytical, marketing, management and people skills. This book addresses the
development and application of these skills. It is both a hands-on reference
for the practising professional shopping centre manager, and a training tool
for those who aspire to that position.

The book encompasses the entire
spectrum of properties called shopping centres; small ones, such as strip,
convenience and some neighbourhood centres; larger ones, such as community,
specialty "bargain" and power centres; and the very large ones called regional
and super-regional, which are often enclosed malls. But it does not address
free-standing stores or retailing districts in towns and cities.

The
text begins with a perspective on today's shopping centres, followed by a
chapter addressing development and rehabilitation and one describing retail
space in office buildings and mixed-use developments. The next chapters cover
management planning, management responsibilities in general and shopping centre
operations.

The importance of tenant relations and tenant mix is
discussed in separate chapters, followed by a chapter devoted to the marketing
and leasing of space in shopping centres. There is an entire chapter devoted to
the content of the shopping centre lease, and one devoted to marketing,
advertising and promotions to bring shoppers to the site, and the text
concludes with a roundup of administrative activities, such as record-keepting,
budgeting and reporting to owners. Appendices provide supplementary information
on retailing, risk management and different types of resources.

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