Producing New and Digital Media
Your Guide to Savvy Use of the Web
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This cutting edge text provides an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. In showing you how to navigate the world of digital media and complete digital tasks, this book not only teaches you how to use the web, but also helps you understand why you use it.
Key features for the second edition include:
Coverage of up-to-date forms of communication on the web: memes, viral videos, social media, and more pervasive types of online languages.
New chapters on YouTube influencers and on-demand subscription television.
Each chapter has media literacy sidebars, sample assignments, and activities.
Updates to the companion website additional materials for students and instructors
Thoughtful, entertaining, and enlightening, this is the fundamental textbook for students of new and digital media, digital culture and media literacy, as well as a useful resource for anyone wanting to understand and develop their presence in our digital world.