The Gig Economy

Workers and Media in the Age of Convergence

Brian Dolber (Redaktør) ; Michelle Rodino-Colocino (Redaktør) ; Chenjerai Kumanyika (Redaktør) ; Todd Wolfson (Redaktør)

This edited collection examines the gig economy in the age of convergence from a critical political economic perspective. Contributions explore how media, technology, and labor are converging to create new modes of production, as well as new modes of resistance. Les mer
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This edited collection examines the gig economy in the age of convergence from a critical political economic perspective. Contributions explore how media, technology, and labor are converging to create new modes of production, as well as new modes of resistance.

From rideshare drivers in Los Angeles to domestic workers in Delhi, from sex work to podcasting, this book draws together research that examines the gig economy's exploitation of workers and their resistance. Employing critical theoretical perspectives and methodologies in a variety of national contexts, contributors consider the roles that media, policy, culture, and history, as well as gender, race, and ethnicity play in forging working conditions in the 'gig economy'. Contributors examine the complex and historical relationships between media and gig work integral to capitalism with the aim of exposing and, ultimately, ending exploitation.

This book will appeal to students and scholars examining questions of technology, media, and labor across media and communication studies, information studies, and labor studies as well as activists, journalists, and policymakers.



Introduction: The Gig Economy: Workers and Media in the Age of Convergence
Michelle Rodino-Colocino, Todd Wolfson, Brian Dolber, Chenjerai Kumanyika

History: We Were Always Gig Workers

Chapter 1 Behind the Wheel and in the Streets: Technological Transformation, Exit, and Voice in the New York City Taxi Industry

Hannah Johnston, Queen's University

Chapter 2 More than a Gig?: Ridehailing in Los Angeles County

Tia Koonse, Lucero Herrera, Saba Waheed, Janna Shadduck-Hernandez, Ana Luz Gonzalez-Vasquez and Kean Flowers

University of California, Los Angeles, Center for Labor Research and Education

Chapter 3 Care in the Platform Economy: Interrogating the Digital Organisation of Domestic Work in India

Ambika Tandon and Aayush Rathi, Centre for Internet and Society

Chapter 4 Sex Work/Gig Work: A Feminist Analysis of Precarious Domina Labor in the Gig Economy

Lauren Levitt, University of Southern California

Ideology: Thinking Like a Gig Economist

Chapter 5 "The Future Demands we All become Prolific Artists": Cultural Ideals of Gig Work in Popular Management Literature

Juhana Venalainen, University of Eastern Finland

Chapter 6. "Uber for Radio?" Professionalism and Production Cultures in Podcasting

John L. Sullivan, Muhlenberg College

Chapter 7. Good People "Belong Anywhere": Airbnb's Emerging Neofascism

Brian Dolber, California State University San Marcos and Christina Ceisel, California State University, Fullerton

Chapter 8 "Uber" University and Labor Recomposition: Notes on (Dis)Organized Academia

Marco Briziarelli and Susana Martinez Guillem, University of New Mexico

Media: Negotiating the Gig Economy

Chapter 9 "Viene cuando viene, no es gran cantidad de dinero": Opacity, Precarity, and the Unwaged Labor of Latina Audiobook Narrators

Ruth L. Nunez, University of California, Los Angeles

Chapter 10. Liquid Assets: Camming and Cashing in on Desire in the Digital Age

Kavita Ilona Nayar, University of Massachusetts-Amherst

Chapter 11. This is Gig Leisure: Games, Gamification, and Gig Labor Randy Nichols, University of Washington-Tacoma

Struggles: Organizing in the Gig Economy

Chapter 12: Platform Organizing: Tech Worker Struggles and Digital Tools for Labor Movements

Enda Brophy and Seamus Grayer, Simon Fraser University

Chapter 13. Competition, Collaboration and Combination: Differences in Attitudes to
Collective Organization Among Offline and Online Platform Workers

Kaire Holts, Tallinn University of Technology, Ursula Huws, Neil Spencer and Matthew Coates, University of Hertfordshire

Chapter 14 Uprooting Uber: From "Data Fracking" to Data Commons

Stephen E. Rahko and Byron B. Craig, Indiana University- Bloomington

Chapter 15. Precarity Beyond the Gig: From University Halls to Tech Campuses

Tamara Kneese, University of San Francisco

Chapter 16. The Cycle of Struggle: Food Platform Strikes in the UK 2016-18

Callum Cant, University of West London and Jamie Woodcock, Open University

Conclusion: We Are All Gig Workers

Michelle Rodino-Colocino, Penn State University

Om forfatteren

Brian Dolber is Assistant Professor of Communication at California State University San Marcos. He is the author of Media and Culture in the U.S. Jewish Labor Movement: Sweating for Democracy in the Interwar Era (2017). He is also the author of several journal articles published in venues such as Communication, Culture and Critique, Communication Theory, and Democratic Communique, and book chapters. His ongoing research focuses on the gig economy, particularly the organizing methods and media strategies of Rideshare Drivers United in Los Angeles.
Michelle Rodino-Colocino is Associate Professor of Media Studies in the Donald P. Bellisario College of Communications at Penn State University. Her research, teaching, activism, and creative work span feminist media and critical cultural studies, with special interest in labor, new media, and social movements. Her scholarly articles have been published in journals such as Communication and Critical/Cultural Studies; Communication, Culture, and Critique; Critical Studies in Media Communications; Feminist Media Studies; New Media & Society; and Women's Studies in Communication, among others.

Chenjerai Kumanyika is a researcher, journalist, and artist who works as an Assistant Professor in Rutgers University's Department of Journalism and Media Studies. His research and teaching focus on the intersections of social justice and emerging media in the cultural and creative industries. He has written about these issues in journals such as Popular Music & Society; Popular Communication; and Technology, Pedagogy and Education, and The Routledge Companion to Advertising and Promotional Culture.

Todd Wolfson is associate professor in the Department of Journalism and Media Studies at Rutgers University. His research focuses on the convergence of technology, inequality and social change. Todd is author of Digital Rebellion: The Birth of the Cyber Left (2014) and co-editor of The Great Refusal: Herbert Marcuse and Contemporary Social Movements (2017) as well as over a dozen peer-reviewed articles. He is currently working on a book focused on new forms of worker organizing in the gig economy. Todd is co-director of the Media, Inequality & Chance Center (MIC), a partnership between University of Pennsylvania and Rutgers University.