In today's fast-paced, multimedia-enriched world, video is everywhere. In this issue of Library Technology Reports (vol. 54, no. 7), David Lee King explores how libraries can leverage videos' popularity to share information and enhance their marketing efforts. He explains why libraries should make and post videos and strategies for creating video content. Throughout this report, King covers varying aspects of making and sharing videos-from best practices to video content creation, including the types of equipment, tools, and staff resources you'll need to start incorporating video into your library outreach and marketing.