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“While startups and entrepreneurship are inherently about invention, some of the best lessons in business can come from looking in the past to shape the future. Edoardo Maggini has done just that with The Art of Startups as he applies the principles of Machiavelli to winning in today’s modern world of entrepreneurship.”
—Dave Knox, Marketing Executive Coach, Venture Investor and Author of Predicting the Turn: The High Stakes Game of Business between Startups and Blue Chips

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“Modern leaders need to challenge themselves with divergent thinking in order to stay sharp. The Art of Startups is a great opportunity to reacquaint yourself with tried and true business principles in a fresh new context.”
—Michael Ventura, CEO, Sub Rosa, and Author of Applied Empathy

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“Part business strategy book, part leadership development book and 100% graphic novel, The Art of Startups is an entertaining guide to business innovation.”
—Nir Eyal, Bestselling Author of Hooked and Indistractable

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Author's Kickstarter marketing campaign

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“This book is a must-read for every founder.”
—Dan Lyons, Author of Disrupted: My Misadventure in the Startup Bubble

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“The enduring brilliance of Machiavelli is brought to life in this very compelling and very accessible book. A must-read for every entrepreneur and corporate strategist!"
—Mark DeSantis, CEO, Bloomfield Robotics, and Adjunct Professor of Entrepreneurship, Carnegie Mellon University

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“Insightful, accessible and fun. If readers enjoyed The Lean Startup and Zero to One they are going to love The Art of Startups. The author has done a great job to educate its readers in a very clever and entertaining way!”
—Spandana Nakka, Co-founder and CEO, Sleek

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“A startup guide like no other. Tech breakthroughs have washed ashore legions of spirited entrepreneurs; Edoardo Maggini hands them a tool to survive and thrive.”
—Igor Pejic, Author of Blockchain Babel: The Crypto Craze and the Challenge to Business

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“The Art of Startups is an incredible read, easy and relatable and yet full of condensed structure and insights. It’s a great guide bringing together all of the stages of startup entrepreneurship, with a strong emphasis on strategy and approaches. I wish I had something like this to guide me when I started my first company in 2008!”
—Max Gurvits, VC, Vitosha Venture Partners; Co-founder and Chief Host at SummitSummit

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“A brilliant and wonderfully entertaining book. An unstoppable read, full of surprises and rich with insight for every entrepreneur––first time or seasoned.”
—Avery J. Lu, Co-founder, Chief Marketing Officer and Managing Director, Investments, ActionSpot Startup Studio

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“The Art of Startups really brings to life that behind great startups, and indeed great products in general, are great people. Telling the stories of these people is important in order to learn how to not only develop successful startups but also apply startup smarts inside corporate organizations.”
—Tim Heard, Co-founder and MD, Circle of Intrapreneurs

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