Building Your Direct Mail Program

Excellence in Fund Raising Workbook Series

This workbook shows how nonprofit organizations can make their direct mail programmes as effective and efficient as possible. It includes suggestions for every step of the direct mail process from who receives the direct mail package through evaluating the results. Les mer
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388,-

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På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.

Paperback
Legg i
Paperback
Legg i
Vår pris: 388,-

(Paperback) Fri frakt!
Leveringstid: Sendes innen 21 dager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.

Om boka

This workbook shows how nonprofit organizations can make their direct mail programmes as effective and efficient as possible. It includes suggestions for every step of the direct mail process from who receives the direct mail package through evaluating the results. It provides guidelines for projecting mailing costs and has suggestions for all phases of the direct mail process.

Fakta

Innholdsfortegnelse

Understanding Direct Mail Fund Raising; Creating Your Case for Support; Identifying Your Donors; Building Your Donor Base; Assembling the Direct Mail Package; Planning Your Mailings; Assessing Your Costs; Testing and Evaluating Your Direct Mail Efforts; Thanking Your Donors; Putting It All Together; Resources;.

Om forfatteren

Gwyneth J. Lister, CFRE, is an adjunct faculty member of the University of San Francisco's College of Professional Studies and Indiana University's Fund Raising School. She has worked in the nonprofit field for more than twenty-five years as a development director and executive director, and, since 1987, as director of her consulting firm Accelerated Income Methods (AIM). Lister is a past recipient of the "Outstanding Fundraising Executive Award" from the National Society of Fund Raising Executives Golden Gate Chapter.