Routledge Companion to Business Journalism

Digital Analytics for Marketing

Customer Relationship Management

Concepts, Applications and Technologies

Sales Management

Analysis and Decision Making

More Sales Please

Promote your small business online, make consistent sales, grow without the grind

Foundations of Corporate Heritage

Strategic Content Marketing

Creating Effective Content in Practice

Managing Sustainable Luxury and Digitalization

Technology Trends and Ethical Challenges in the Swiss Luxury Watch Business

Conquer the Chaos

The 6 Keys to Success for Entrepreneurs

Appraisal and the Transcreation of Marketing Texts

Persuasion in Chinese and English

Strategic Content Marketing

Creating Effective Content in Practice

Appraisal and the Transcreation of Marketing Texts

Persuasion in Chinese and English

Hollywood Online

Internet Movie Marketing Before and After the Blair Witch Project

Hollywood Online

Internet Movie Marketing Before and After the Blair Witch Project

Hollywood Online

Internet Movie Marketing Before and After The Blair Witch Project

Humachine

AI, Human Virtues, and the Superintelligent Enterprise

Strategic Planning for Public Relations

Growth Product Manager's Handbook

Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics

Humachine

AI, Human Virtues, and the Superintelligent Enterprise

HR 4.0 Practices in the Post-COVID-19 Scenario

Hipster Economy

Taste and Authenticity in Late Modern Capitalism

Strategic Planning for Public Relations

Humachine

AI, Human Virtues, and the Superintelligent Enterprise

HR 4.0 Practices in the Post-COVID-19 Scenario

Strategic Planning for Public Relations

Humachine

AI, Human Virtues, and the Superintelligent Enterprise

Strategic Planning for Public Relations

Communicating Climate

How to Transmit Your Climate Message and Avoid Greenwashing

Tactical Inclusion

Difference and Vulnerability in U.S. Military Advertising

Digital Analytics for Marketing

Routledge Companion to Corporate Branding

Brand Management

Co-creating Meaningful Brands

Consumer Behavior

10-Second Customer Journey

The CXO’s playbook for growing and retaining customers in a digital world

Luxury Brand and Art Collaborations

Postmodern Consumer Culture

Unleashing the Power of European Innovation

How Government, Industry and Science Share Knowledge to Overcome Global Challenges

Nonprofit Communications

A Mission-Driven and Human-Centered Approach

Creative Advertising Concept and Copy

A Practical, Multidisciplinary Approach

Brand Management

Co-creating Meaningful Brands

Strategic Writing

Multimedia Writing for Public Relations, Advertising and More

Digital Analytics for Marketing

Strategic Content Marketing

Creating Effective Content in Practice

Digital Analytics for Marketing

Integrated Marketing Communications in Football

Brand Benefits Playbook

Why Customers Aren't Buying What You're Selling--And What to Do About It

Hipster Economy

Taste and Authenticity in Late Modern Capitalism

Consumer Behaviour and Digital Transformation

Sustainable Management of Transnational Megaprojects

Strategic Content Marketing

Creating Effective Content in Practice

Unleashing the Power of European Innovation

How Government, Industry and Science Share Knowledge to Overcome Global Challenges

Consumer Behaviour and Digital Transformation

Sustainable Management of Transnational Megaprojects

Hospitality and Tourism Marketing

Building Customer Driven Hospitality and Tourism Organizations

Strategic Writing

Multimedia Writing for Public Relations, Advertising and More

Hospitality and Tourism Marketing

Building Customer Driven Hospitality and Tourism Organizations

Nonprofit Communications

A Mission-Driven and Human-Centered Approach

Extending Play

The Feminization of Collaborative Music Merchandise in the Early Twenty-First Century

Aesthetic Clinic Marketing in the Digital Age

From Meta to AI

Innovative Seller

Keeping Pace in an AI and Customer-Centric World

Aesthetic Clinic Marketing in the Digital Age

From Meta to AI

Marketing Communications

Integrating Online and Offline, Customer Engagement and Digital Technologies

Ecosystem-Led Growth

A Blueprint for Sales and Marketing Success Using the Power of Partnerships

Get Growing

Get Clients, Grow Faster, and Spend Less Time Selling

Transformative Practice in Critical Media Literacy

Radical Democracy and Decolonized Pedagogy in Higher Education

Sustainable Marketing Planning

How To Build It

Grow Your Brand

Tactical Inclusion

Difference and Vulnerability in U.S. Military Advertising

Transformative Practice in Critical Media Literacy

Radical Democracy and Decolonized Pedagogy in Higher Education

Sustainable Marketing Planning

Consumer Behavior, Global Edition

Aesthetic Clinic Marketing in the Digital Age

From Meta to AI

Internal Communication Strategy

Design, Develop and Transform your Organizational Communication