Zoo

YouTubers

How YouTube Shook Up TV and Created a New Generation of Stars

Young Consumer Behaviour

A Research Companion

Write Great Ads

A Step-by-Step Approach

Worlds of Wonder

Experience Design for Curious People

World that Changes the World

How Philanthropy, Innovation, and Entrepreneurship are Transforming the Social Ecosystem

World Media Ethics

Cases and Commentary

Working the Crowd

Social media marketing for business

Words that Sell, Revised and Expanded Edition

Word from Our Sponsor

Admen, Advertising, and the Golden Age of Radio

Women’s Work in Public Relations

Women in PR History

WINNER

How to Win Business Awards

Why It Sells

Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Why It Sells

Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Why Fashion Matters

The Shape of Brands to Come

Why Does The Pedlar Sing?

What Creativity Really Means in Advertising

Where the Suckers Moon

The Life and Death of an Advertising Campaign

When Ads Work

New Proof That Advertising Triggers Sales

What's in a Name?

Advertising and the Concept of Brands

What Chinese Want

Culture, Communism, and China's Modern Consumer

Werbung mit Musik

Theoretische Grundlagen und experimentelle Studien zur Wirkung von Hintergrundmusik in der Rundfunk- und Fernsehwerbung

Werbung im Jahr 1947

Zur Sprache der Anzeigen in Zeitschriften der Nachkriegszeit

Werbung fuer Produkte mit einem Suchtgefaehrdungspotential

Tabak-, Alkohol- und Gluecksspielwerbung aus rechtlicher, oekonomischer und psychologischer Sicht

Werbeworterbuch. Advertising Dictionary. Dictionnaire de la Publicite

Deutsch. English. Francais

Wer die Reputation hat, hat die Zukunft

Reputationsmanagement in Unternehmen

Welcome to the Creative Age

Bananas, Business and the Death of Marketing

Webinare, QR-Codes und LBS-Service

Neue Instrumente im Multimedia Marketing

Web Words That Work

Writing Online Copy That Sells

Web 2.0

Neue Perspektiven fur Marketing und Medien

We Are What We Sell

How Advertising Shapes American Life. . . and Always Has [3 Volumes]

Wahrgenommene Preisfairness bei personenbezogener Preisdifferenzierung

Wachstumsimpulse durch mobile Kommunikation

Voice Marketing

Harnessing the Power of Conversational AI to Drive Customer Engagement

Visual Public Relations

Strategic Communication Beyond Text

Visual Persuasion

The Role of Images in Advertising

Visual Merchandising

In-store Communication to Enhance Customer Value

Virtual Menageries

Animals as Mediators in Network Cultures

Viral Marketing and Social Networks

Video Game Marketing

A student textbook

Vertrauensgestaltung in Der Beziehung Zwischen Nonprofit-Organisation Und Spender

Ableitung Anbieterseitiger Kommunikationsmaßnahmen Zur Vertrauensorientierten Gestaltung Der Transaktionsbeziehung

Values, Lifestyles, and Psychographics

UX Writing

Designing User-Centered Content

Utopian Images and Narratives in Advertising

Dreams for Sale

Using Social Marketing for Public Emergency Preparedness

Social Change for Community Resilience

Using Qualitative Research in Advertising

Strategies, Techniques, and Applications

Untold Power

Underrepresented Groups in Public Relations

Unpublished David Ogilvy

Unpacking Creativity

The Power of Figurative Communication in Advertising

Undressing the Ad

Reading Culture in Advertising

Underwriting 101

Understanding Digital Marketing

A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Undermining of Beliefs in the Autonomy and Rationality of Consumers

Under the Radar

Talking to Today's Cynical Consumer

Uncover the Hidden Power of Television Programming

... and Get the Most from Your Advertising Budget

Umhegt oder abhangig?

Der Mensch in einer digitalen Umgebung

Ultimatum of Pleasure

Behavioral Economics and Social Development

Ultimatum of Pleasure

Behavioral Economics and Social Development

Ultimate Web Marketing Guide, The

Ultimate Secrets of Advertising

Ultimate Guide to YouTube for Business

Ultimate Guide to YouTube for Business

Ultimate Guide to Social Media Marketing

Ultimate Guide to Platform Building

Ultimate Guide to Music Publicity

Proven Strategies For Getting Featured In Blogs, Playlists, & Traditional Media

Ultimate Guide to Instagram for Business

Ultimate Guide to Google Adwords

How to Access 100 Million People in 10 Minutes

Ultimate Guide to Facebook Advertising

Ultimate Guide to Amazon Advertising

Twenty Steps To Power, Influence, And Control Over People

Turbulenzen in der Telekommunikations- und Medienindustrie

Neue Geschafts- und Erlosmodelle

Truth, Lies, and Advertising

The Art of Account Planning