Protecting Main Street

Measuring the Customer Experience in Financial Services for Business and Public Policy

Marketing 5.0

The Role of Human-Mimicking Technology

Strategic City Branding

Insights from Asian Cities

Contemporary Issues in Social Media Marketing

Contemporary Issues in Social Media Marketing

Practical Generative AI with ChatGPT

Unleash your prompt engineering potential with OpenAI technologies for productivity and creativity

Hoodwinked

How Marketers Use the Same Tactics as Cults

Consumer Engagement in the Cultural Sector

Museums and Science Centres

Consumer Engagement in the Cultural Sector

Museums and Science Centres

Trend Management

How to Effectively Use Trend-Knowledge in Your Company

Sustainable and Resilient Businesses in the Global Economy

4th International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 16-18, 2024

How to Get to Know your Customer

Customer Insights into Innovation Strategies for Distributed Market Needs

CRM Goes Digital

Design and Use of Digital Customer Interface in Marketing, Sales and Service

Market-Oriented Disinformation Research

Digital Advertising, Disinformation and Fake News on Social Media

Market Research Methods in the Sports Industry

Managing Sports Brands

Biology Bias

The Real Reasons Behind Our Decisions

Nostalgic Branding in the Toy Industry

Strategic Agility in Marketing

Concepts, Methods, and Organizational Impact

Doing Marketing Research

Alternative Methods for Market Sensing

How to Get to Know your Customer

Nostalgic Branding in the Toy Industry

Business Analytics Value Chain

Text and Cases

Marketing Ethics and Consumer Society

Practising Inclusive, Responsible and Sustainable Marketing

Social Media Marketing All-in-One For Dummies

Digital Ownership and Consumption

Visions of Web3 and the NFT Experiment in Digital Uniqueness

Aaker on Branding

The Playbook to Building Strong Brands

Becoming The Experience Maker (2nd Edition)

Turn Everyday Interactions into Remarkable Customer Experiences

Marketing 5.0

The Role of Human-Mimicking Technology

Market Research Methods in the Sports Industry

Managing Sports Brands

Metode, dataanalyse og innsikt

Introduction to Quantitative Research Methods for Marketing

Tools and Techniques Using SPSS and R

International Marketing

Strategy and Theory

Disability and Digital Marketing

Shape of Taste

Unraveling the emotional journey behind every mouthful and how it impacts your consumers.

Place Marketing and Temporality