«A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale»

General Stanley McChrystal, Former General of the US Army and author of TEAM OF TEAMS

«In the pivot-or-perish networked world of 21st century business, this is mission critical reading»

Reid Hoffman, cofounder of LinkedIn

«The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow»

Beth Comstock, Vice Chair, GE

«A wonderful decoder ring for those seeking to create, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned»

Brad D. Smith, Chairman and CEO, Intuit

«Eric Ries just might be the new Peter Drucker. This masterpiece unpacks what it takes to achieve innovation at scale in modern organizations. Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups.»

Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Be