Ny!
Humanizing B2B
The new truth in marketing that will transform your brand and your sales
«
As someone who has worked in Marketing for 10+ years and always pushed that the human aspect is incredibly important, EVEN for B2B, I was excited to see this book come up in my list.
» NetGalley
Although it's promoted to be "due to the catalyst of the pandemic" I believe that this book has been needed for a number of years, it's easy to read and gives marketers some tips on how to best implement a more human approach to B2B marketing.
Hopefully, we'll see more organizations take this approach in reality and not just read about it.
There’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story. Les mer
There’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.
Detaljer
- Forlag
- Practical Inspiration Publishing
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 216
- ISBN
- 9781788602518
- Utgivelsesår
- 2021
- Format
- 22 x 14 cm
Anmeldelser
«
As someone who has worked in Marketing for 10+ years and always pushed that the human aspect is incredibly important, EVEN for B2B, I was excited to see this book come up in my list.
» NetGalley
Although it's promoted to be "due to the catalyst of the pandemic" I believe that this book has been needed for a number of years, it's easy to read and gives marketers some tips on how to best implement a more human approach to B2B marketing.
Hopefully, we'll see more organizations take this approach in reality and not just read about it.