Indian Movie Entrepreneurship

Not just song and dance

; Ruth Rentschler

One of the world's most prolific creative industries, the Indian movie industry


has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship


addresses this omission. Les mer
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Om boka

One of the world's most prolific creative industries, the Indian movie industry


has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship


addresses this omission.


For many readers, it might come as a surprise that the Indian movie industry is


not just Bollywood and that it has several regional clusters, which are just as vibrant,


with a significant output. The authors begin by outlining the contours of Indian


cinema and the different regional language hubs that form part of the larger picture.


The reader is then offered a glimpse into the actual process of making a film


from day zero to release day. The key players in the Indian movie ecosystem are


analysed, with the central role of the producer highlighted. Concluding with a look


into the future of the entrepreneurial process in the Indian movie industry, the


authors illuminate the shifting parameters of distribution and exhibition.


Appealing to those interested in understanding the entrepreneurial journey of


the Indian movie industry, the book provides a sneak peek into the business


landscape of India more broadly.

Fakta

Innholdsfortegnelse

1. Indian Movie Entrepreneurship: Opening Credits





2. Indian Movie Diversity: The Different Woods





3. Entrepreneurial Movie Producers in India





4. Green Lighting: Resourcing Movies in India





5. Managing Indian Movie Stars: Starry Tantrums, Combination Craze





6. Blockbusters and Bombs in the Indian Movie Business





7. The Future of Entrepreneurship in Indian Cinema: Closing Credits

Om forfatteren

Rajeev Kamineni was actively involved in the production, marketing and business


development of 14 movies in the Indian movie industry. He was a member of


the board of the Indo Cine Appreciation Foundation (ICAF), and an organising


committee member of the Chennai International Film Festival (CIFF).


Ruth Rentschler OAM has more than 20 years' experience in services, arts and


cultural management; and leadership in hospitality, the creative industries and academia.


She has similar experience working in governance, management and marketing


in the non-profit sphere at local, state, national and international levels. She was Head


of the School of Management and Professor of Arts and Cultural Leadership at the


University of South Australia.