«'Mining significant new primary materials and offering an admirable array of scholarly approaches, this collection adds much-needed depth to our current understanding of one of the most successful and yet underexamined pieces of American popular film in the twentieth century, the "cultural phenomenon" known as Grease.' -Barbara Jane Brickman, Assistant Professor of Media and Gender Studies, New College & Department of Gender and Race Studies, University of Alabama, USA 'Gruner and Kramer have gathered eleven fascinating essays that dissect Grease and explore the contexts that produced it and sustained its popularity. More than an in-depth examination of the film, "Grease Is the Word" is a major new offering in the study of US cinema and culture.' -Yannis Tzioumakis, Reader in Film and Media Industries, University of Liverpool, UK 'This collection brings together a variety of scholars in order to offer an interdisciplinary array of approaches to examine a multimedia phenomenon, using Grease as a lens through which to ask some of the key questions pertinent to film, media and cultural studies - most significantly questions related to stardom, nostalgia, fandom, representation, adaptation and critical reception.' -Melanie Kennedy (SFHEA), Lecturer in Media and Communication, School of Media, Communication and Sociology, University of Leicester, UK»