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College Textbook Publishing Industry in the U.S. 2000-2022

The Search for Competitive Marketing Strategies

«“Albert N. Greco explains in his concise, carefully researched history of recent changes in the college textbook industry. … Greco is one of the country’s leading experts on the economics of publishing … . He has done yeoman’s labor collecting relevant statistics about publishers’ sales, revenues and costs—all presented in neat, easily digestible tables—and detailing the bankruptcies, mergers and other major developments within the industry.” (Jonathan Zimmerman, Publishing Research Quarterly, November 17, 2023)»

635,-
Innbundet
Sendes innen 21 dager

Detaljer

Forlag
Palgrave Macmillan
Innbinding
Innbundet
Språk
Engelsk
Sider
133
ISBN
9783031304149
Utgivelsesår
2023
Format
21 x 15 cm

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«“Albert N. Greco explains in his concise, carefully researched history of recent changes in the college textbook industry. … Greco is one of the country’s leading experts on the economics of publishing … . He has done yeoman’s labor collecting relevant statistics about publishers’ sales, revenues and costs—all presented in neat, easily digestible tables—and detailing the bankruptcies, mergers and other major developments within the industry.” (Jonathan Zimmerman, Publishing Research Quarterly, November 17, 2023)»

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