Business Planning - 
      Wesley B. Truitt

Business Planning

A Comprehensive Framework and Process

This guide to the entire business planning process from start to finish provides a framework for: conceiving the vision of the firm; defining the purpose of the firm; setting business goals and strategies for achieving them; establishing operating plans for functions; and executing the plan. Les mer
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Leveringstid: Sendes innen 21 dager

This guide to the entire business planning process from start to finish provides a framework for: conceiving the vision of the firm; defining the purpose of the firm; setting business goals and strategies for achieving them; establishing operating plans for functions; and executing the plan.
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Forlag: Praeger Publishers Inc
Innbinding: Innbundet
Språk: Engelsk
ISBN: 9781567204759
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«An extremely useful and practical guide to the critical task of strategic planning in our new economic environment...I recommend it with equal fervor to someone starting a new business, to an experienced executive overseeing a global business unit, or to a business student who aspires to be either one of these." From the Foreword by Jose de la Torre Professor of International Business Strategy, The Anderson School at UCLA Past President of the Academy of International Business "Dr. Truitt has created what I have been seeking...a primer on the subject that enables the reader to apply immediately relevant concepts without having to wade through torturous prose. His book makes generous use of recent examples to illustrate why and how to apply business planning tools. Dr. Truitt devotes a significant portion of the book to analyzing the environment external to the firm, making this text highly pertinent for developing and implementing business plans during the dynamically changing environment of the 21st century»

Preface Introduction to Business Planning Executive Summary of the Business Plan Vision Statement Goal, Mission, and Strategy Statement Resource Audit Business Environment Assessment Competitive Assessment Specific Objectives and Operating Plans Control and Review Processes Implementation Selected Bibliography Index
Provides a comprehensive guide to the entire planning and strategic positioning process, providing a step-by-step framework from mission statement through implementation and execution.WESLEY B. TRUITT is Executive-in-Residence at the College of Business Administration, Loyola Marymount University, Los Angeles, where he teaches business planning to MBA and Executive MBA students. He is also Adjunct Professor at the Anderson Graduate School of Management at UCLA and Principal of Truitt Consulting, which assists organizations with business planning and strategic positioning. For 26 years, Truitt was a senior executive at Northrop Grumman Corporation.