Cherniece J. Plume is a PhD researcher in Business Management at Swansea University School of Management. She has an MSc in
Marketing and BA (Hons) in Event Management from The University of South Wales. She has a background in the marketing and
events sector, collaborating on a variety of projects with a number of organisations. In addition to work in industry Cherniece
has also lectured in Business Research and Marketing Communications at the University of South Wales. Cherniece was an editor
for the Journal of Leadership, Workplace Innovation and Engagement and Chair of the University of South Wales Marketing Chapter.
Her research interests include consumer behaviour, consumer psychology, construction of self-concept and social media marketing.
Yogesh K. Dwivedi is a Professor of Digital and Social Media and Director of Research in the School of Management at Swansea
University, Wales, UK. His research interests are in the area of Information Systems (IS) including the adoption and diffusion
of emerging ICTs and digital and social media marketing. He has published more than 100 articles in a range of leading academic
journals and conferences. He has co-edited more than 15 books on technology adoption, e-government and IS theory and had them
published by international publishers such as Springer, Routledge, and Emerald. He acted as co-editor of fourteen special
issues; organised tracks, mini-tracks and panels in leading conferences; and served as programme co-chair of IFIP WG 8.6 Conference.
He is Associate Editor of European Journal of Marketing and, Assistant Editor of JEIM and TGPPP and Senior Editor of Journal
of Electronic Commerce Research. Emma L. Slade is Deputy Director of Postgraduate Research in the School of Management, Swansea
University. She has a PhD and MSc with Distinction in Business Management. Emma is working on a variety of research topics
across marketing and information systems, including engagement with political parties on social media, consumer forgiveness,
adoption of mobile payments, innovation through big open linked data, and diffusion of green IT/IS. Emma has published articles
in a number of highly regarded journals including Computers and Human Behaviour, Psychology & Marketing, Journal of Strategic
Marketing, and Journal of Computer Information systems.