«An unbelievably inspiring book»

Peter Wohlleben, author of The Hidden Life of Trees

«Compassionate, compelling and often tear-jerking... Anyone who has a heart will be reduced to tears, if not to vegetarianism, by Masson's argument»

Daily Mail

«An entertaining survey of the main characteristics of farmed animals and a sobering account of how these have been ignored»

Guardian

«Presents information and anecdotes without ever preaching»

Independent on Sunday

«In this latest leg of Jeffrey Moussaieff's journey through the animal kingdoms, this perceptive writer peels back our prejudices to reveal the depth of feeling and thought in animals' minds and the leap we must make to be worthy of understanding them. Eye-opening, warm, thoroughly engaging»

Ingrid Newkirk, President of PETA