Making of the Consumer
«'At a time when it has become commonplace to accept 'the consumer' as a timeless and neutral concept, it is vital to question just when, where and how this particular figure appeared. An exciting and important collection that leads consumption studies forward into new territory, this book offers highly relevant and engaged social science which will have a broad appeal.'Professor Richard Wilk, Gender Studies and Anthropology, Indiana University, USA'Epitomizes the maturity reached by consumer studies. Framed by a far-reaching introduction, the wide-ranging and original essays develop a much-needed genealogical approach to the development of the consumer as a contested social figure embedded both in everyday life and in commercial and public knowledge.'Dr. Roberta Sassatelli, Department of Communication Studies, University of Bologna, Italy'This bracing collection arrives at a crucial moment in the development of consumption studies. It demonstrates the benefits and tensions t»
We constantly hear about 'the consumer'. The 'consumer' has become a ubiquitous person in public discourse and academic research, but who is this person? The Making of the Consumer is the first interdisciplinary study that follows the evolution of the consumer in the modern world, ranging from imperial Britain to contemporary Papua New Guinea, and from the European Union to China. Les mer
Carrier (Indiana University and Oxford Brookes University)Ben Fine (SOAS: School of Oriental and African Studies, University of London)
Detaljer
- Forlag
- Berg Publishers
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 256
- ISBN
- 9781845202491
- Utgivelsesår
- 2005
- Format
- 23 x 16 cm
Anmeldelser
«'At a time when it has become commonplace to accept 'the consumer' as a timeless and neutral concept, it is vital to question just when, where and how this particular figure appeared. An exciting and important collection that leads consumption studies forward into new territory, this book offers highly relevant and engaged social science which will have a broad appeal.'Professor Richard Wilk, Gender Studies and Anthropology, Indiana University, USA'Epitomizes the maturity reached by consumer studies. Framed by a far-reaching introduction, the wide-ranging and original essays develop a much-needed genealogical approach to the development of the consumer as a contested social figure embedded both in everyday life and in commercial and public knowledge.'Dr. Roberta Sassatelli, Department of Communication Studies, University of Bologna, Italy'This bracing collection arrives at a crucial moment in the development of consumption studies. It demonstrates the benefits and tensions t»