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"Frederick J. DeMicco and Ali A. Poorani have assembled an array of experts who provide invaluable guidance and insight illustrated with real-world case studies for any individual or firm interested in navigating the waters of this rapidly evolving industry. . . . A masterful job of presenting the full range of issues and opportunities in the field of medical travel. For the student hoping to enter this field, the entrepreneur about to make an investment, or the established professional firm planning a significant brand extension, this book is essential reading and should be the standard reference for anyone involved in the field of medical travel."

—From the Foreword by John La Forgia, MBA, Emeritus Chief Officer of Marketing and Public Affairs, The Mayo Clinic; Author of Brand Aid: The Revolutionary Transformation of the Mayo Clinic

"In this enlightening volume, Fred DeMicco and Ali Poorani have brought together some of the world’s leading experts to share their advice and experience on those areas that have proved challenging for many healthcare providers and destinations—determining a successful strategy, creating competitive advantage, marketing and branding a medical tourism offering, and meeting and exceeding the expectations of the international patient."

—From the Foreword by Keith Pollard, Editor in Chief, International Medical Travel Journal

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