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‘Advertising and Consumer Society uses an accessible and entertaining style while maintaining serious scrutiny of the subject. Even – or especially – students intending to work in the promotional industries will benefit from the book’s consideration of how advertising became central to wealthy societies and why that matters.’

Bethany Klein, Professor of Media and Communication, University of Leeds, UK

‘Holm approaches advertising with both a generous read of the creativity and imagination that advertisements require and generate, alongside a critical approach to the ways in which this industry has shaped consumer culture. A comprehensive and excellent introduction that demonstrate the social, cultural, and political importance of advertising.’

Bethany Berard, Instructor, Carleton University, Canada

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