Changing the Culture of College Drinking

A Socially Situated Health Communication Campaign

; Lea P. Stewart ; Gary L. Kreps (Bidragsyter)

Reducing dangerous drinking on college campuses has received a great deal of attention from prevention specialists, researchers, and college health professionals. A variety of efforts have focused on the problem. Les mer
Vår pris
1071,-

(Innbundet) Fri frakt!
Leveringstid: Sendes innen 21 dager

Innbundet
Legg i
Innbundet
Legg i
Vår pris: 1071,-

(Innbundet) Fri frakt!
Leveringstid: Sendes innen 21 dager

Om boka

Reducing dangerous drinking on college campuses has received a great deal of attention from prevention specialists, researchers, and college health professionals. A variety of efforts have focused on the problem. This book describes an innovative way to approach the problem of dangerous drinking among college students and describes an award winning prevention campaign.

Fakta

Innholdsfortegnelse



































































































































Foreword




Gustav Friedrich

vii
Prefaceix
Acknowledgmentsxi
Part I Background of the RU SURE Campaign-Brief Overview1(46)




1. The Culture of College Drinking: A Health Communication Issue

3(8)




2. Baseline Data Collection: Conducting a Needs Assessment Before Designing a Health Communication Campaign

11(16)




3. The Conceptual Model: College Drinking as Socially Situated Experiential Learning

27(20)
Part II Design and Implementation of the RU SURE Campaign-Brief Overview47(50)




4. Campaign Language: Understanding How to Get Students to Personalize Campaign Messages

49(10)




5. The Design of the RU SURE Campaign: The Top Ten Misperceptions Media Campaign

59(14)




6. Implementation of the Campaign: A Curriculum Infusion Design

73(24)
Part III. Outcomes of the Campaign-Brief Overview97(80)




7. Interpersonal Strategies for Campaign Message Dissemination

99(20)




8. Continuous Evaluation of the Campaign

119(14)




9. Unanticipated Results: The Impact of Campaign Messages on the Messengers

133(12)




10. The RU SURE Game of Choices and Consequences: A 1-Hour Brief Intervention Alcohol Decision-Making Tool

145(20)




11. Extending the Campaign and Its Socially Situated Experiential Learning Approach to Other Campuses

165(12)
Part IV The Larger Context for Prevention: Invited Contributions-Brief Overview177(78)




12. An Integrated Environmental Framework: Education, Prevention, Intervention, Treatment, and Enforcement

179(14)




Fern Walter Goodhart and Lisa Laitman





13. An Overview of the Social Norms Approach

193(22)




Alan D. Berkowitz





14. Managing Multicampus Campaigns Using a Social Norms Approach

215(18)




Linda R. Jeffrey and Pamela Negro





15. A Case Study in Using a Social Norms Approach Within a Brief Intervention for Identified High-Risk Students

233(10)




Patricia Fabiano





16. Drinking Stories as Learning Tools: Socially Situated Experiential Learning and Popular Culture

243(12)




Thomas A. Workman

References255(20)
About the Authors275(4)
Author Index279(8)
Subject Index287