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Marketing Communications in Tourism and Hospitality
How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. Les mer
How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company's competitive edge? This book discusses this vital discipline specifically for the tourism and hospitality industry. It explains and critiques the practice and theory in relation to this industry.
Detaljer
- Forlag
- Butterworth-Heinemann Ltd
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 320
- ISBN
- 9780750682770
- Utgivelsesår
- 2008
- Format
- 25 x 19 cm
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