Sports Business Management

Decision Making Around the Globe

; Norm O'Reilly ; Antonio Davila

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Les mer
Vår pris
1215,-

(Paperback) Fri frakt!
Leveringstid: Sendes innen 7 virkedager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.

Paperback
Legg i
Paperback
Legg i
Vår pris: 1215,-

(Paperback) Fri frakt!
Leveringstid: Sendes innen 7 virkedager
På grunn av Brexit-tilpasninger og tiltak for å begrense covid-19 kan det dessverre oppstå forsinket levering.

Om boka

This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.

Foster, O'Reilly and Davila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-making approach to real-world situations.

The book includes content about sport organizations, such as the Olympic Games, FIFA World Cup, the European Premier Leagues and Major North American Professional Sport Leagues. Stanford cases are updated for the second edition and entirely new chapters cover the latest topics, including esports, sports gambling, fantasy sports and crisis management. This is an ideal textbook for upper-level undergraduate and postgraduate students of sports business and management.

Fakta

Innholdsfortegnelse

Part I: Introduction to Sports Business Management


1. Decision Making: A Structured Approach





2. The World of Sports and its Business Ecosystem





3. Global Sporting Bodies, Federations, and Associations





Part II: Stakeholders


4. Leagues





5. Professional Athletes and Players' Associations/Unions





6. Clubs, Management, and Valuation


7. Club Player-Side Decision Making





8. Esports





9. College Sports I: Overview and NCAA Decision Making





10. College Sports II: Conference and College Level Decision-Making





Part III: Applications


11. Building Sports Engagement





12. Sport Marketing





13. Sports Sponsorship I: Strategy





14. Sport Sponsorship II: Activation, Evaluation & Servicing





15. Athlete Sponsorship, Endorsement, and Branding





16. Sporting Events and Mega-Events





17. Ticket Pricing and Venue-Related Revenue Streams





18. Building New Venues and Venue Management





19. Sports Gambling and Fantasy Sports





20. Sports Content Distribution: Broadcasting, Cable and OTT's





21. Networks and Sport Content





22. Crisis Management

Om forfatteren

George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA.


Norm O'Reilly is Professor of Sport Management and the Director of the International Institute for Sport Business & Leadership, Lang School of Business & Economics, University of Guelph, Canada.


Antonio Davila is Professor of Entrepreneurship and Accounting and Control at IESE Business School, University of Navarra, Spain.