This book focuses on how to promote innovation and an entrepreneurial mindset within organizations in the context of structural
changes. It highlights the importance of internal marketing of innovation and ideas among employees, of creating collaborative
spaces, and of company leaders promoting collaboration. The key aspect in all contributions gathered here is to understand
the co-creation paths of structural change and innovation, and how they contribute to competitive advantage. The respective
chapters address topics such as intrapreneurship, organizational mindset, creating an entrepreneurial orientation, strategic
leadership, and internal & external organizational networking. All contributions are based on the latest empirical and theoretical
research, and provide key findings and concrete recommendations for organizations.