Technology Entrepreneurship
«Technology Entrepreneurship offers powerful methods for building high-tech startups. The book covers highly relevant topics that can help science, technology, engineering and mathematics (STEM) students move from conceptualising innovative ideas, all the way to business model development, building prototypes or minimum viable products (MVPs), growing and internationalising their startups; thus making the entrepreneurial journey accessible.»
Yazid Abdullah, Universiti Brunei Darussalam
This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Les mer
This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes.
New to this edition:
-All chapters updated to reflect the evolution of theory and practice in the field
-New cases on digital entrepreneurship, growth and scaling
-Extended geographical coverage of case studies
-Entrepreneurial practices updated to include recent research
-Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated.
Detaljer
- Forlag
- Bloomsbury Academic
- Innbinding
- Paperback
- Språk
- Engelsk
- Sider
- 448
- ISBN
- 9781352011173
- Utgave
- 2. utg.
- Utgivelsesår
- 2020
- Format
- 24 x 17 cm
Anmeldelser
«Technology Entrepreneurship offers powerful methods for building high-tech startups. The book covers highly relevant topics that can help science, technology, engineering and mathematics (STEM) students move from conceptualising innovative ideas, all the way to business model development, building prototypes or minimum viable products (MVPs), growing and internationalising their startups; thus making the entrepreneurial journey accessible.»
Yazid Abdullah, Universiti Brunei Darussalam
«A comprehensive text detailing how to launch a new technology venture. It includes a number of useful frameworks and tools to help the STEM student who is unfamiliar with Business, at various stages of the entrepreneurial process, from idea inception and fundraising to marketing and growth.»
Vangelis Souitaris, City University of London, UK
«This is the most comprehensive and up-to-date textbook on Technology Entrepreneurship I know. It provides in-depth coverage of key topics ranging from entrepreneurial ecosystems to international entrepreneurship. The clear writing, rich examples and detailed references make it useful for researchers and entrepreneurs alike. Almost an encyclopedia of technology entrepreneurship!»
Sai Lan, Emlyon Business School Shanghai, China
«Outstanding among the few texts on Technopreneurship, Technology Entrepreneurship is packed with insight, tools and global examples that make the process of commercialisation relevant to students with a technology or science background, and accessible to gradates and undergraduates alike.»
Rod McNaughton, University of Auckland