​Jon Howells is a seasoned AI and Data Science professional with a decade of experience in the field. He runs an AI consultancy called Qualifai and has worked with various companies, including Unilever, Permira and Capgemini, developing and deploying data science services and solutions. He holds a Master's degree in Computational Statistics & Machine Learning from UCL. Jon is particularly interested in the application of Large Language Models (LLMs) in consumer-focused businesses, such as using LLMs for consumer research and feedback analysis, personalized content generation, and enhanced customer support, ultimately helping businesses better understand and engage with their customers.